Week 2 Blog Topic

Social Media within a Company

Asking whether a CEO of a company should be using social media is a broad question. Many scenarios point to it being absolutely fine, and even at times beneficial, while other scenarios point to it being on the negative side. 

A person using social media needs to realize they are always under a microscope. How they tweet is how the public may portray them, regardless if they or their brand is completely different than how that CEO tweets.

As long as the CEO of theta company realizes that, there shouldn't be a problem with a CEO having and using social media. Mark Cuban, the Dallas Mavericks owner, is active on Twitter and because of it, the popularity of his team always remains high. 

If I was asked to advise the CEO of my company on how to use social media, the first thing I would ask him is who he wants his intended audience to be. If it was for people 40+, I would tell him to keep it very professional and detail oriented. On the other hand, if the intended audience was for people 18-30, there would be a good chance that I would advise him to make it humous and as interactive as possible. That would include using notable hashtags, like #tbt, meaning throwback Thursday, and tweet funny/meaningful pictures from the past every Thursday. 

Social media is a powerful tool and isn't something that should be shied away from. When used correctly, it can really enhance your notoriety, which in the end, is good for business.