Breaking through the clutter
It's very obvious that technology basically runs the world, in some sense. It really is more powerful than ever. Companies are making sure they take advantage of this by using all the technology they can— and that includes social media.
Twitter, Facebook and Vine are all media platforms that I check frequently, and all three seemingly are getting more and more cluttered with ads. Below is an example of an ad on Twitter.
I don't follow Subway, but Subway paid to get their tweet on my timeline. It's almost becoming normal to just realize it's an ad, but at the same time, it's very annoying. I can't honestly say there was a single time I saw an ad on social media and it influenced me to want that product. Rather, it potentially might mean the opposite. Ff I see the same ad popping up too frequently, I'm pretty sure I'd avoid that product more just because I remember it annoying me.
I understand that in the story, Industry executives say this is the advertising of today and the future. But it's hard to see it continuing fluttering up my own pages.
"The end game is still to sell, of course, but agencies will do anything to get further under the consumer's skin."
That's the attitude that gets people annoyed. Force feeding us ads just seems like a major turn-off.
This link shows how easy it is for companies to set up ads on Twitter. So, as you might have guessed, literally any company can set it up.
All in all, it's frustrating that this is the new era type of advertising. I wish it wasn't, but I'm bracing for it to continue happening.. and growing.
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