Campaign
Campaigns for companies are always happening. Companies want to continue coming up with new ideas to continue the buzz for their product.
Social media has just enhanced campaigns for companies. Reaching out to the age demographic of 15-30 has never been easier. Twitter, Facebook, Instagram, Vine, etc. has made campaigns for companies much larger.
One of my favorite social media campaigns has been the #ItsMillerTime campaign for Miller Lite. The campaign asked followers and fans to share pictures of them with the new bottle through social media. Miller Lite brought back their old-fashioned white Bottle and something that simple has generated extra revenue for the company.
This article explains the new campaign.
As the article says, the campaign is and has been successful because it is all user generated. Having Miller Lite fans tweet pictures of themselves with the beer is branding within itself. Quite genius. Miller Lite knows by having a campaign like this, hundreds of thousands of Twitter users will tweet pictures of themselves with Miller Lite bottles.
The more pictures tweeted, the more timelines fill with free advertising. And the motivation? It's simple. If Miller Lite stays consistent with retweeting and responding to enough people, the tweets will continue coming.
No comments:
Post a Comment