Super Bowl Blog
The Super Bowl is the mecca of advertising and branding. We're all used to see numerous Budweiser, Dorito and GoDaddy commercials during the game. That's because these brands have made it a staple to spend big money and get their name out there.
Super Bowl commercials are the most watched commercials out there, which is why they are so expensive. It's pretty astounding how high the price has reached. Reports came out this summer that 2015 Super Bowl commercials will cost north of $4 million.
Cost of SB commercials
With the rise of social media, it wouldn't be surprising to see something new and creative be designed through social media during the Super Bowl. Twitter took center stage during the blackout in 2013 and you can definitely expect ads on Facebook and Twitter to ramp during that time of the year.
One area that can be done with social media is integrating apps with commercials. It wouldn't be surprising to see a company get you interested during the commercial and then to learn more you have to download a new app. Another area with social media that I could see companies steer towards is going heavy on hashtags for new campaigns. It wouldn't be surprising to see hashtags involved at the end of commercials with the intent of getting it trending on Twitter.
And lastly, one other area companies will probably attack during the time of the Super Bowl is fan-related commercials. We've seen some of this in the past and it has seemed to be highly successful. Fans of a company send in self-made commercials in hopes of theres being chosen. It could be even more involved with social media if it's involved with Twitter or potentially even a combination of multiple Vines. It gets lots of easy fan interaction. Last year Doritos offered the winner $1 million.
Here's a picture of one that got second place.
Homemade Doritos Commercial
Companies know the Super Bowl is a time they can go hard after new campaigns or really just try to get their name out there. It's always an fun time for viewers and that should only enhance with the continued involvement of social media.
Super Bowl commercials are the most watched commercials out there, which is why they are so expensive. It's pretty astounding how high the price has reached. Reports came out this summer that 2015 Super Bowl commercials will cost north of $4 million.
Cost of SB commercials
With the rise of social media, it wouldn't be surprising to see something new and creative be designed through social media during the Super Bowl. Twitter took center stage during the blackout in 2013 and you can definitely expect ads on Facebook and Twitter to ramp during that time of the year.
One area that can be done with social media is integrating apps with commercials. It wouldn't be surprising to see a company get you interested during the commercial and then to learn more you have to download a new app. Another area with social media that I could see companies steer towards is going heavy on hashtags for new campaigns. It wouldn't be surprising to see hashtags involved at the end of commercials with the intent of getting it trending on Twitter.
And lastly, one other area companies will probably attack during the time of the Super Bowl is fan-related commercials. We've seen some of this in the past and it has seemed to be highly successful. Fans of a company send in self-made commercials in hopes of theres being chosen. It could be even more involved with social media if it's involved with Twitter or potentially even a combination of multiple Vines. It gets lots of easy fan interaction. Last year Doritos offered the winner $1 million.
Here's a picture of one that got second place.
Homemade Doritos Commercial
Companies know the Super Bowl is a time they can go hard after new campaigns or really just try to get their name out there. It's always an fun time for viewers and that should only enhance with the continued involvement of social media.
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